Its expensive not to
If we compare Social Media with traditional advertising, there is huge benefits you don’t get with traditional marketing. in-depth data, you select the customers you want. Everything is measured when your market your brand online, in contrast to traditional marketing its hard to measure how much you get in return. Advertising agencies might say they have 20.000 viewers, but can’t give you an exact no. on who actually is looking at your ad. This mean you’re betting on unrealistic numbers, all your marketing spend can and should be data driven so you don’t gamble on customers that will never buy from you or look at your ad.