Because It is ridiculous not to
What is the first thing you do after you wake up in the morning? I bet you check your email or social media, if not, then while you brush your teeth, sitting in the metro or when you’re stuck in the traffic. 61% of all people reach for their phone within the first 5 min of waking up. 80% within the first 15 min. So it is stupid if your brand is not there where you’re customers are.